Doing easily what others find difficult is talent; doing what is impossible for talent is genius.
– Henri Frederic Amiel
Aetna
Developed cooperative plan/provider advertising & direct mail campaign that increased Aetna’s provider network in the first six months of the program.
Affinity Health Plan
Prepared AEP Sales Presentation.
Alignment
Created Annual Notice of Changes & Evidence of Coverage templates for California & North Carolina plans.
Proofed Annual Notice of Changes & Evidence of Coverage for California plans.
Anthem Blue Cross
Developed Member Handbook & Summary of Benefits for Cal MediConnect Plan (Medicare-Medicaid Plan) in Los Angeles & Santa Clara Counties.
Capital District Physician’s Health Plan
Produced turn-key “tool kit” to execute community outreach campaign.
CareMore Health Plan
Produced prospect & member materials for Medicare plans for eight years.
Created CareMore Care Centers member materials.
Designed STARS education materials to support corporate effort.
CHRISTUS Health Plan
Created Annual Notice of Changes, Evidence of Coverage, Summary of Benefits & Benefit Highlights for four Medicare Advantage plans in Texas and New Mexico for 2 years.
Easy Choice
Created prospect & member materials for Medicare new product launch.
Excellus
Updated annual Evidence of Coverage materials for Medicare plan for six consecutive years.
Health Care Partners, A DaVita Medical Group
Developed career development handouts & presentations for employees.
Created Open Enrollment broker email campaign materials.
Developed physician recruitment campaign — direct mail, email & PURL.
Health Net
Revamped regulatory-driven ANOC package to more member-friendly, educational format.
L.A. Care Health Plan
Developed Annual Notice of Changes, Member Handbook, Summary of Benefits, Formulary and Provider / Pharmacy Directories for the Cal MediConnect Plan.
Created direct mail materials to educate members and brokers on new benefits.
Created direct mail member retention campaign for Medicare population.
Developed Nurse Advice Line brochure.
Northridge Hospital Medical Center
Created 75th anniversary brochure for Sherman Way Campus. Added to California State University Northridge’s archives as valuable historical piece.
Created 50th anniversary magazine for Roscoe Campus spotlighting unusual events in hospital’s history.
PacifiCare Health Systems
Managed Medi-Cal product launch that produced the fastest-growing & largest plan in the state in six months – with over 30,000 members & 150,000+ people touched via community outreach.
Santa Clara Family Health Plan
Created direct mail campaign for SCFHP Cal MediConnect Plan targeting Medi-Cal members aging into Medicare.
Secure Horizons
Produced African American niche marketing campaign in Los Angeles & Dallas.
Managed Medicare-required ANOC project for six consecutive years. Consistently completed on budget, on time with no incorrect information.
St. Joseph Heritage Medical Group
Hosted launch of St Joseph’s new medical home.
Thomas Arts
Project managed the development / production of SCAN Health Plan’s Benefit Highlights (22 English; 22 Spanish) & Sales Kits (25 English; 25 Spanish; 9 Korean; 9 Chinese).
Proofed 111 Cigna Evidence of Coverage documents to ensure no benefit errors.
Tufts Health Plan
Developed member testimonials for website & sales materials.
Created pre-sales guide, Annual Notice of Changes & Evidence of Coverage.
UnitedHealth Group
Worked with Field Sales & Regulatory to create sales support tools for three years. Over 135 customized sales presentations & 209 customized benefit summaries were integral in enrolling record numbers.
ymarketing
Collaborated to develop ad concepts & content for Open Enrollment digital marketing campaign for UnitedHealthcare's Medicare Advantage line of business.
Blue Shield of California Promise Health Plan (formerly Care1st Health Plan)
Proofed Annual Notice of Changes, Evidence of Coverage & Summary of Benefits documents for three years.